LIAM IAN

THE CREATIVITY OF LIFE.

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Mastering the Art of Entrepreneurship: In-Demand Skills for Success (Extended)

A DEEPER and MORE DETAILED LOOK.

Adding on to “Mastering the Art of Entrepreneurship: In-Demand Skills for Success” featured within THE FEED, here are some top key sources where aspiring artistic entrepreneurs can further enhance their skills in each of the mentioned areas:

1. Business Acumen:

- Online Courses: Platforms like Coursera, Udemy, and LinkedIn Learning offer a wide range of business courses, including entrepreneurship, finance, marketing, and strategic planning.

- Small Business Development Centers (SBDCs): Local SBDCs provide free or low-cost workshops, training programs, and one-on-one consultations to help entrepreneurs develop their business skills.

- Books: "The Lean Startup" by Eric Ries, "The E-Myth Revisited" by Michael E. Gerber, and "Business Model Generation" by Alexander Osterwalder and Yves Pigneur are highly recommended reads for aspiring entrepreneurs.

2. Networking and Relationship Building:

- Industry Events and Conferences: Attend art exhibitions, industry conferences, and networking events relevant to your artistic niche. Events like Art Basel, SXSW, and TED Talks often attract influential figures in the arts and entrepreneurship.

- Professional Associations: Joining organizations such as the International Association of Art (IAA) or local artist guilds can provide networking opportunities, workshops, and access to industry resources.

- Online Communities: Participate in online forums and social media groups dedicated to art and entrepreneurship, such as LinkedIn groups or specialized forums like Art Business.

3. Marketing and Branding:

- Online Marketing Courses: Platforms like Google Digital Garage and HubSpot Academy offer free courses on digital marketing, content creation, and social media marketing.

- Branding Books: "Building a StoryBrand" by Donald Miller and "Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger provide valuable insights into creating a compelling brand and effective marketing strategies.

- Online Resources: Blogs and websites like Neil Patel, Social Media Examiner, and Content Marketing Institute offer in-depth articles, guides, and tutorials on various marketing techniques.

4. Adaptability and Resilience:

- Entrepreneurial Podcasts: Listen to podcasts like "How I Built This" by NPR or "The Tim Ferriss Show" to gain insights from successful entrepreneurs and learn how they overcame challenges and setbacks.

- Personal Development Books: "Grit: The Power of Passion and Perseverance" by Angela Duckworth and "Mindset: The New Psychology of Success" by Carol S. Dweck provide valuable perspectives on cultivating resilience and a growth mindset.

- Entrepreneurial Communities: Engage with supportive communities like Startup Grind, Indie Hackers, or local entrepreneurial meetups where like-minded individuals share experiences and offer advice.

5. Effective Communication:

- Public Speaking Courses: Platforms like Toastmasters International or Dale Carnegie Training offer courses and workshops to improve public speaking and communication skills.

- Books: "Talk Like TED" by Carmine Gallo and "Crucial Conversations: Tools for Talking When Stakes Are High" by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler provide practical tips for effective communication.

- Improv Workshops: Participating in improv classes or workshops can enhance your spontaneity, active listening, and adaptability in communication.

6. Project Management:

- Project Management Tools: Explore project management software like Trello, Asana, or Monday.com to better organize and track your projects and tasks.

- Project Management Courses: Platforms like Project Management Institute (PMI) offer certifications and courses on project management principles and methodologies. Additionally, online learning platforms like LinkedIn Learning and Udemy offer project management courses tailored to creative industries.

- Project Management Books: "Getting Things Done" by David Allen and "The Art of Project Management" by Scott Berkun are valuable resources for understanding project management principles and strategies.

7. Continuous Learning and Creativity:

- Art Workshops and Classes: Attend workshops, art retreats, and classes offered by local art schools, community centers, or renowned artists to learn new techniques and expand your artistic skills.

- Museums and Galleries: Visit museums, galleries, and exhibitions to explore different artistic styles, gain inspiration, and stay informed about contemporary art trends.

- Online Art Communities: Join online communities and platforms like Behance, Dribbble, or DeviantArt to connect with other artists, share your work, and receive feedback.

- Creative Retreats and Residencies: Participate in creative retreats or artist residencies that provide dedicated time and space for artistic exploration and collaboration.

8: Financial Literacy:

Financial literacy is a critical skill for entrepreneurial success in the arts. These books and sources can provide valuable insights and practical guidance to help you navigate the financial aspects of your artistic business and make informed decisions that contribute to your long-term success. Here are five top books and sources for financial literacy within entrepreneurship and business leadership specifically tailored to the arts:

  • "Accounting for the Numberphobic: A Survival Guide for Small Business Owners" by Dawn Fotopulos:

This book provides a user-friendly introduction to accounting and financial management for entrepreneurs, including those in the arts. It covers essential financial concepts, such as cash flow management, budgeting, and financial statement analysis, in a clear and accessible manner.

  • "The Artist's Guide to Financial Management" by Gerald M. Newmark:

Specifically written for artists and creative professionals, this book offers practical advice on managing personal and business finances. It covers topics like budgeting, tax planning, pricing artwork, and negotiating contracts, providing valuable insights into financial management within the arts industry.

  • Arts & Business Councils:

Many cities have Arts & Business Councils or similar organizations that offer resources and programs to help artists and arts organizations develop their financial literacy and business skills. These councils often provide workshops, seminars, and one-on-one consultations on financial management, fundraising, and business planning. Examples include the Arts & Business Council of New York, Arts & Business Council of Chicago, and Arts & Business Council of Miami.

  • Small Business Administration (SBA):

The U.S. Small Business Administration offers a wealth of resources for entrepreneurs, including those in the arts. Their website provides valuable information on financial management, business planning, funding options, and government assistance programs. They also offer online courses, workshops, and access to business mentors through their network of Small Business Development Centers (SBDCs).

  • Financial Management for Artists:

Financial Management for Artists (www.financialmanagementforartists.com) is an online resource dedicated to helping artists and creative professionals understand and improve their financial literacy. It offers articles, tutorials, templates, and tools on topics such as budgeting, pricing artwork, managing taxes, and financial planning. The website provides practical guidance specifically tailored to the unique financial challenges faced by artists.

Remember, while these sources provide valuable knowledge and resources, it is equally important to gain hands-on experience and try things out. It is important to have a growth mindset, seek feedback, and continually push yourself to improve your artistic and business abilities. To be a successful entrepreneur in the arts, you need a combination of artistic talent, business skills, and an entrepreneurial mindset. By developing skills such as understanding how businesses work, building connections, promoting yourself, being able to adapt and bounce back from challenges, effectively communicating, organizing projects, and constantly learning and being creative, aspiring artistic entrepreneurs can position themselves for success in the competitive arts industry. The journey may be difficult, but the rewards of turning your creative passion into a thriving business are priceless. To effectively showcase your unique artistic vision to a larger audience, it is important to acquire a solid understanding of business, nurture valuable relationships, and excel in marketing and branding. This will help you build a loyal customer base and establish yourself as a respected name in the arts industry. Being adaptable, resilient, and a good communicator are crucial skills that will help you navigate the ever-changing landscape of the arts industry and effectively communicate your value to clients and stakeholders.

Having good project management skills is important for successfully completing creative projects. This includes planning, organizing, and coordinating different aspects of your projects, like timelines, resources, and budgets. It's not only good for your professional reputation but also helps your artistic business grow and last. It's important to keep learning and being creative to stay relevant and inspired in the arts industry. The industry is always changing, so staying updated with online courses, industry events, podcasts, and books is essential. Using these resources can improve your skills and knowledge, and help you succeed in a competitive arts world.

To succeed as an artist-entrepreneur, you need talent, business know-how, and an entrepreneurial mindset. By continuously improving these skills, you can overcome obstacles, seize chances, and build a rewarding career in the arts. Embrace the journey, embrace the arts, and unlock your full potential as a successful artistic entrepreneur because the possibilities are endless.


MAINTAINING CREATIVITY FOR PROSPERITY - COACHING - LIAM IAN

© 2023 Liam Ian (LIAM IAN LLC) - © 2023 Liam Ian (LIAM IAN LLC) ⩀

BEYOND ARTISTRY IS THE ART OF ENTREPRENEURSHIP!

While we’ve been in operation for some time now, attempting to help and assist other creatives in making that transition from being one form of “entity” into another—one that higher potential of recouping financial losses and operate with increased societal impact—a business—we’ve found that it takes a complete overhauling of how one must think…and many find it hard to do so. While we continue to help others to develop, we’ve discovered lessons that are and have proven effective.

Here are some top tips that have proven valuable to others in Becoming Entrepreneurs:

  1. Define Your Vision and Purpose: Start by clarifying your vision for your business and identifying your purpose. Understand why you want to become an entrepreneur and what you aim to achieve. Having a clear vision and purpose will guide your decisions and keep you motivated during challenging times.

  2. Develop a Strong Mindset: Cultivate a positive and growth-oriented mindset. Believe in your abilities and embrace the challenges that come with entrepreneurship. Develop resilience, perseverance, and a willingness to learn from both successes and failures. Adopt an entrepreneurial mindset that embraces creativity, adaptability, and continuous improvement.

  3. Research and Validate Your Business Idea: Thoroughly research your business idea and validate its market potential. Identify your target audience, understand their needs and preferences, and assess the competitive landscape. Conduct market research, gather feedback, and make data-driven decisions to ensure there is demand for your product or service.

  4. Create a Solid Business Plan: Develop a comprehensive business plan that outlines your goals, strategies, and financial projections. A well-structured business plan will serve as a roadmap for your entrepreneurial journey and help you secure funding, attract partners, and make informed business decisions.

  5. Build a Supportive Network: Surround yourself with a network of mentors, advisors, and like-minded individuals who can support and guide you on your entrepreneurial path. Seek out networking opportunities, join entrepreneurial communities or organizations, and connect with individuals who can offer guidance, insights, and potential collaborations.

  6. Embrace Continuous Learning: Commit to ongoing learning and personal development. Stay updated on industry trends, emerging technologies, and business best practices. Invest in acquiring new skills, whether through formal education, online courses, workshops, or self-study. Continuous learning will enhance your expertise and keep you ahead in a competitive business environment.

  7. Plan for Financial Management: Develop a solid financial management strategy from the start. Understand your startup costs, projected revenues, and expenses. Set up proper bookkeeping systems, monitor your cash flow, and separate personal and business finances. Seek professional advice from accountants or financial advisors to ensure your financial management is sound.

  8. Leverage Technology and Digital Platforms: Embrace technology and digital platforms to enhance your business operations, reach your target audience, and streamline processes. Utilize social media, e-commerce platforms, and digital marketing techniques to build brand awareness, engage customers, and drive sales.

  9. Seek Funding and Resources: Explore various funding options to support your business growth. Research grants, loans, crowdfunding platforms, and investment opportunities specifically geared towards supporting minority-owned businesses. Leverage local resources, small business development centers, and entrepreneurship programs that provide mentorship and support.

  10. Stay Persistent and Stay True to Your Values: Entrepreneurship is a journey filled with ups and downs. Stay persistent, committed, and true to your values and vision. Be prepared to adapt, pivot, and learn from challenges. Surround yourself with positivity, maintain a healthy work-life balance, and celebrate milestones along the way.

In closing, remember that entrepreneurship is a journey of growth, resilience, and passion. As an African American entrepreneur, you have the power to make a meaningful impact, not just in your own life but also in your community. Embrace the challenges, leverage your strengths, and seize the opportunities that come your way. Believe in yourself, stay focused on your goals, and let your determination be your driving force. With the right mindset, strategic planning, and a supportive network, you can overcome obstacles and achieve success as an entrepreneur. Embrace your unique voice, make a difference, and pave the way for future generations of African American entrepreneurs. Dream big, take action, and let your entrepreneurial spirit shine.



ENTREPRENEURSHIP - COACHING - LIAM IAN

© 2023 Liam Ian (LIAM IAN LLC)

GETTING READY FOR A POST PANDEMIC WORLD!

NO ONE WILL GIVE YOU ANYTHING…EXCEPT THOSE WHO KNOW YOUR PAIN.

As to not drag it out, the fact of the matter is that there will come a time when this pandemic is over and the question to ask is “What did you do before we returned to that false sense of normality to advance and progress at your endeavors?’

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A lot of opportunity has presented itself in the fields of Convenience, Online Presence and Safety. As usual though, the ones with the fortune enough to have had the resources going into and throughout the Coronavirus Pandemic will undoubtedly reap many benefits. You can, however, still take advantage of the opportunity to position yourself and your business or endeavors accordingly.

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I say START PLANNING NOW! Don’t wait until things have begun resolve themselves before you decide to draft plans on how to reintroduce yourself within the new world. Do not wait for others to come to you with a plan and don’t think that you can copy what someone else might be doing most of this issues brought about by this situation are very unique and individual. You need to start planning now! You to take a look or sit down with someone to organize your thoughts and start planning now.

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START GETTING SAVVY ONLINE! Whether you want to admit it, you and your business are and will be competing much more on a landscape that is heavily reliant on the web. Yes, many individuals have started that transition if not already there as a natural aspect of their age group and/or lifestyle. This pandemic though has pushed things to the forefront forcing us to consider the internet for so many other reasons and functions. Create a plan on how you will increase your footprint and impact online as it will be crucial for your survival.

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THROW AWAY FEAR of failure. Anything you do from this point on—in all likelihood—will be a trail at something that someone else probably already tried. In some cases people fail and then in others, people succeed. In many more cases than not, people fail. It’s just what we do. Failure is the predecessor to success. In failure, there are many lessons to be learned. Some lessons will be harder than others to learn but you’ve got to go thru the process. It’s a must. Let go of your fear of failure. Let go the fear of rejection and lost time and lost money because all of your actions are there to build opportunities. Fear nothing. Strive for everything…even failure.


There’s a lot more to know about getting prepared for the Post-Pandemic World but know and understand that getting prepared NOW is the BEST thing you could do. No, no one knows what’s really coming but there are signs. There are signs for opportunity. No matter how much worse things get, everything is an opportunity—you just have to be open-minded and clearheaded enough to see it. You’ll see nothing if you’re struggling to play catchup with others because what YOU could’ve done might have already been done by thousands. Create your opportunity today to create opportunities tomorrow.

—Liam Ian

For Entrepreneurial and Small Business Tips in making your Post-Pandemic survival and transformation a success, join me at The Burrell Business Group. We talk the latest in Entrepreneurial News to help take you to the next level.